Your next million website visitors won't be human. Are you ready?
Most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over.
No Hacks
A Publication About
the Agentic Web
32
Articles
225
Episodes
Weekly
Articles + Episodes
A 5-part field guide
Start with the definition, or jump straight to the five articles below: the shift beyond SEO, getting cited in AI answers, the protocol layer agents need, how agents see your website, and agentic commerce.
The shift from SEO to agentic AI optimization.
Getting cited in AI responses.
Protocol infrastructure for the agentic web.
Accessibility tree, semantic HTML, and the way agents actually perceive the web.
ACP, UCP, payments, and the new agentic checkout.
New articles, the latest podcast episode, and a few links worth keeping. Practical strategies for making your website work for AI agents and the humans using it.
Google announced at I/O 2026 that Search will render custom interactive layouts per query instead of returning the ten-blue-links template. The unit of measurement has shifted from page views to whether your data was the one rendered. Inside the announcement and what changes for websites.
In one week, the CEOs of Condé Nast and Expedia Group publicly recalibrated the channel-mix conversation from opposite ends: Roger Lynch (Condé Nast) told TBPN to plan as if search traffic will be zero, and Ariane Gorin (Expedia Group) told a Q1 earnings audience that Answer Engine Optimization is now Expedia's fastest-growing channel. Two unrelated verticals on the face of it. The same paid OpenAI counterparty behind both quotes.
Google just published its first official guide for showing up in AI Overviews and AI Mode, naming AEO and GEO as "still SEO" and explicitly debunking five tactics by name. The debunking is correct for the scope it names. The scope it does not name is what happens when an AI agent acts on your website instead of citing it.
If you searched "agentic commerce protocol specification for small merchants," you are looking for the wrong document. The right answer is in your platform admin, not the spec. Here's the decision tree by platform (Shopify, BigCommerce, Wix, Squarespace, WooCommerce, direct Stripe, direct PayPal), what to skip (AP2, UCP Cart, Stripe Projects), and the 90-day playbook to get fully agent-ready.
Stripe launched Projects on April 30, 2026 with Cloudflare, Vercel, and Netlify as launch partners. AI agents can now create accounts, buy domains, upgrade plans, and deploy infrastructure on behalf of human owners. Infrastructure buying is the second commerce category of the agentic web after retail, and the audit questions are different.
Amazon sued Perplexity over its Comet browser shopping on Amazon under user authorization, won a preliminary injunction at the District Court on March 10, then watched the Ninth Circuit pause the injunction a week later. Oral arguments land on June 11. The case asks who counts as an authorized visitor when a human delegates the visit to an AI agent. The answer will shape access rights for every major website.
