ABOUT NO HACKS

No Hacks is a weekly podcast and YouTube show, hosted by Slobodan "Sani" Manić, on how AI is changing the way people search, choose and buy online.

People are starting to ask AI instead of searching. They let it read the page for them, narrow down the options, and, more and more, buy. Nobody asked us if we wanted the internet changed, so every week No Hacks looks at one of those changes, says whether it's good, bad, or pointless, and what it means for the business on the other side. Plain language, receipts, and "still not yet" is an answer you'll get.

No Hacks launched in 2021 as No Hacks Marketing, a weekly podcast about making websites better. The brief was broad: SEO, CRO, performance, UX, whatever was actually moving the needle for the practitioners doing the work.

Five years and 236+ episodes later, the brief changed, because the way people use the internet did. That shift is where most of the show's attention goes now, and it's a big enough shift to warrant more than a podcast format.

Most of it comes down to what happens when AI acts for a business's customers: how it finds, chooses and buys from that business, on its website and everywhere else. The weekly podcast still sits at the centre. Articles cover the technical and strategic detail an interview format can't always reach, and a weekly newsletter pulls the week's work into one place.

It's written for people whose business depends on being found, chosen and bought from online: stores, software companies, services and publishers, and the marketers and SEOs who work for them. And for anyone who has noticed the internet changing and wants to know which parts are real.