ABOUT NO HACKS

The web now has visitors who aren't people. AI agents read websites, cite them, and increasingly buy from them, acting for the people who used to visit themselves. That is the agentic web. Nobody asked us if we wanted the internet changed, so No Hacks checks what AI is actually doing to it, website by website, and tells you which parts are good, which are bad, and which are pointless, whether you use the web or build it. Plain language, receipts, and "still not yet" is an answer you'll get.

No Hacks launched in 2021 as No Hacks Marketing, a weekly podcast about making websites better. The brief was broad: SEO, CRO, performance, UX, whatever was actually moving the needle for the practitioners doing the work.

Five years and 232+ episodes later, the brief narrowed. AI agents are now shopping, researching, submitting forms, and running checkouts on behalf of real users. That shift is where most of the show's attention goes now, and it's a big enough shift to warrant more than a podcast format.

Today, No Hacks is a publication about the agentic web. The weekly podcast still sits at the centre. Articles cover the technical and strategic detail an interview format can't always reach, and a weekly newsletter pulls the week's work into one place.

The base audience is the one from 2021: SEO, CRO, and web professionals who need their work to stay relevant as the web changes. The readership has since widened to anyone responsible for a website that makes money, from founders to heads of growth. Websites serve agents and humans at the same time now, and No Hacks covers what's breaking, what's working, and what to do about it.