16: Get the FLoC Outta Here

Slobodan "Sani" Manić
Website Optimisation Consultant, No Hacks Founder & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing.
Links in this episode:
- https://www.youtube.com/watch?v=HFyaW50GFOs
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
No Hacks with Slobodan Manić · nohacks.co · Newsletter: nohacks.co/newsletter
ENJOYING THIS EPISODE?
Practical strategies for making your website work for AI agents and the humans using AI to find you. Once a week you get the new articles, the latest podcast episode, and a few links worth keeping.