164: FUTURE-PROOFING CRO: FROM LANDING PAGES TO PRODUCT WITH VERONIKA MOROZOVÁ

In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!). 

Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience. 

Veronika also discussed the potential role of AI in CRO and contemplates whether the term 'CRO' might be replaced by 'experimentation manager.' Join us for a conversation about the future of CRO and its impact on marketing, product development, and customer experience.

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