195: WINNING BUY-IN: HOW TO BUILD A SUPPORT NETWORK FOR DIGITAL EXPERIMENTATION WITH SAM BARBER

In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.

Topics Covered:

• Why experimentation needs internal allies
• How to communicate value beyond test results
• The "force field" method for mapping influence
• Why customer insights matter just as much as revenue
• Breaking out of the digital silo
• Tips for aligning with other teams’ goals

Key Quote:

“If you don’t shout, they won’t know you exist.”

Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/

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